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Hi, I’m Kaushik, and thanks for checking out Content Led! I’m guessing you’re here because you’re exceptional at what you do, and you’ve got tons of incredible knowledge to share. The bottleneck is, you don’t know how to package all of that up and build yourself as a thought leader.

That’s where I can help! My mission is to help really smart, super ambitious, and positively good people (that’s right, good people… if you want to take over the world, we’re not for you) become thought leaders through the use of content.

The next question I usually get is, ‘that all sounds great, but why should I listen to you?’ A great question. For the least decade, I’ve immersed myself in content, learning, absorbing, and putting its powers into practice. I started a company called Dark Matter, a content production company whose superpower is to create content-led companies.

I’ve built Dark Matter to well over $1 million in revenue by using content as our only source of marketing, and as a result, built myself as a thought leader in the ‘content for thought leadership’ space.

I’ve also made the Forbes 30 Under 30 list for my work in the content space. I’ve won numerous awards for content and speaking. I’ve been featured in articles and podcasts like this one, and the list goes on.

But that’s not why I’m starting this. The world doesn’t need more of me; it needs more of you and your expertise.

So, in 2023, I realised that everything I’ve learned so far needs to be shared. The world needs more thought leaders to inspire people, solve critical problems, and build a future of optimism. This is what has led me to start Content Led.

Content Led is all about equipping you with the tools and strategies that we’ve learned, researched, and developed at Dark Matter to help you become a thought leader in your space, using content as a medium to do so.

When I talk about content, I’m referring to videos, podcasts, written materials, interviews, and speaking engagements – essentially, anything that enables you to share your knowledge to a large audience at once.

So, how do we plan on making this impact? We have a couple of ways. Firstly, through a FREE weekly newsletter. This newsletter will provide you with tools to initiate and cultivate your growth. It’s free, will always be free, and will consistently offer actionable resources and insights.

To support Content Led, I’ll be offering ad placements in the newsletter. However, I’ll ensure that the ads included are genuinely useful to you. If you’re interested in placing an ad, flick me an email here.

I’ll also be offering one-to-one coaching sessions to help you build, strategise and execute your content plans and build authority as a thought leader in your industry.

I’m also in the process of developing courses, group mastermind programs, and events that can accelerate your growth and help you in becoming a thought leader through content. To learn more about these offerings, sign up for my email list, and I’ll keep you in the loop.

We rely on word of mouth and referrals to grow so if you have anyone in your network that could use this to get their expertise out, please do share our newsletter or social slinks with them. I look forward to having you this journey.

Your experience + actionable content = thought leadership

How I can serve you


Content Led Newsletter

Every Monday morning, you get one actionable tip to grow your awareness and build your thought leadership through different forms of content and platforms. Complexity free and I guarantee you’ll find it valuable.

$250 USD per hour

One to One Coaching

My coaching sessions will help you get clear on your expertise, create a plan and content ideas, coach you through creating content and building your audience. Priced at $250 USD per hour. Only 10 slots per month, book here.

Coming soon

Courses and Masterminds

I’m currently in the process of developing courses and group masterminds that will help make it super easy for you to dive in and get the expertise and knowledge to build yourself as a thought leader. Signup to my newsletter of updates.

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